After seeing impressive results for Bosch on TAG B S H made the decision to set up a program for the Siemens D2C site on our network. Selling bean to cup coffee machines the program was built out similarly to Bosch home appliances. Despite a smaller catalogue of products, Siemen’s appliances have also benefited from an incremental uplift in sales through engagement with our publishers. With a strong conversion rate and established in similar channels a Year-on-Year increase in sales of over 70% in 2024 the decision was also made appoint TAG as their exclusive affiliate network partner. With paid search quickly becoming the strongest channel for Siemen’s coffee machines all spares, parts, accessories and cleaning products quickly became included in the product data feed to increase the offering for paid search activity.