Bosch Home Appliances first approached TAG to support the launch of a brand new and exciting travel product to be promoted within the airline loyalty space. After a successful single product launch their offer quickly expanded to include all small appliances.
Seeing the success achieved with small appliances we worked with Bosch D2C to build out their activity to include all large appliances, spares, parts and accessories. With our assistance Bosch continued to expand their publisher base into other channels. Now working across cashback, loyalty, CSS, employee benefits and content publishers Bosch also decided to integrate their direct to employee platform with our network. After a profitable and thriving 2024 with TAG Bosch Home Appliances made the decision to work with us as their exclusive affiliate network partner.
TAG has worked with Bosch to increase revenue through the affiliate channel by 143% year on year. With traffic, revenue and conversion rate continuing to increase as additional publishers engage with their program.
Bosch and TAG work closely with our publishing partners to curate dedicated marketing strategies over key periods and increase awareness of the direct to consumer offering at bosch-home.co.uk.