British born brand Axminster Tools & Machinery has been the go-to brand for both professional and hobby Woodworkers, engineers and for 50 years. Starting with humble beginnings with a small store on a Devon High Street the brand is now synonymous with high quality throughout the community. Axminster came to TAG with a drive to monetize their existing activity with a core group of influencers across different social media platforms. Through the ability to provide a compelling commission the brand expanded from a handful of woodworking influencers to over 70 strategically important social media influencers and professional woodworkers all actively promoting their products. Furthermore, availability on TAG enabled Axminster to establish strong brand deals with larger well-known influencers running long term projects. After establishing a strong influencer program Axminster also expanded into Cashback, loyalty and CSS to support the efforts of their influencers. These high intent to purchase channels increased the conversion rate enabling commission boosts for influencers on top-selling products pushing focus and honing the social presence of the Brand.

London Luton Airport Parking came to TAG looking to drive more direct bookings to their website. TAG worked closely with LLA to conduct some high-level gap analysis and discover publishers that were driving sales for competitors within their niche. We were then able to activate new partnerships focusing on the closed group benefit and content space to reach target audience. Through the implementation of this niche recruitment strategy, careful gap analysis and recruitment of high-quality content partners Luton Airport Parking saw an increase in Average Order Value of over 100%, a doubling of conversion rate and a 4% increase in revenue year on year over peak period. Throughout 2024 London Luton Airports program continued to build traction on TAG with additional key publisher groups being recruiting and existing publishers optimised leading to a ROAS of 1:15 over the calendar year. TAG continues to work closely with London Luton Airport continually performing sector and competitor analysis and building a successful and ROI positive campaign for the group.

Towards the end of 2024 Neff reached out to investigate the possibility of a collaboration with TAG to increase sales to the Neff direct to customer store, selling all customer accessories for their top-tier brand. Following on from the success of our ongoing collaboration with the Bosch, Siemens and the BSH D2E site we were able to work with Neff to quickly replicate similar success for Neff, within the channels we had already identified as key traffic drivers for the sector. Already offering cashback, loyalty and close group discounting Neff Spares and accessories has quickly established itself as a key player in the B S H program suite on TAG. With expansion planned in Q3 on site and through affiliates we are forecasting a significant increase in traffic and conversions through TAG to echo the success we’ve seen on the other BSH programs.

After seeing impressive results for Bosch on TAG B S H made the decision to set up a program for the Siemens D2C site on our network. Selling bean to cup coffee machines the program was built out similarly to Bosch home appliances. Despite a smaller catalogue of products, Siemen’s appliances have also benefited from an incremental uplift in sales through engagement with our publishers. With a strong conversion rate and established in similar channels a Year-on-Year increase in sales of over 70% in 2024 the decision was also made appoint TAG as their exclusive affiliate network partner. With paid search quickly becoming the strongest channel for Siemen’s coffee machines all spares, parts, accessories and cleaning products quickly became included in the product data feed to increase the offering for paid search activity.

Bosch Home Appliances first approached TAG to support the launch of a brand new and exciting travel product to be promoted within the airline loyalty space. After a successful single product launch their offer quickly expanded to include all small appliances. Seeing the success achieved with small appliances we worked with Bosch D2C to build out their activity to include all large appliances, spares, parts and accessories. With our assistance Bosch continued to expand their publisher base into other channels. Now working across cashback, loyalty, CSS, employee benefits and content publishers Bosch also decided to integrate their direct to employee platform with our network. After a profitable and thriving 2024 with TAG Bosch Home Appliances made the decision to work with us as their exclusive affiliate network partner. TAG has worked with Bosch to increase revenue through the affiliate channel by 143% year on year. With traffic, revenue and conversion rate continuing to increase as additional publishers engage with their program. Bosch and TAG work closely with our publishing partners to curate dedicated marketing strategies over key periods and increase awareness of the direct to consumer offering at bosch-home.co.uk.

Joe & Seph’s Gourmet Popcorn sell high end air popped luxury popcorn and popcorn snacks. With 49 Great taste awards and over 40 flavours of gormet popcorn they are ideal for cosy movie nights in or gifts for a loved one. Influenced by the flavoured popcorns from the States Joe & Seph’s pop and flavour their unusual snack in London UK using 100% natural ingredients and flavours.

Coming to TAG in Spring of 2020 to boost online sales when the Covid-19 pandemic meant cinemas were closed they have worked closely with TAG to engage with cashback, points-based loyalty content sites and close group discount partners.