Towards the end of 2024 Neff reached out to investigate the possibility of a collaboration with TAG to increase sales to the Neff direct to customer store, selling all customer accessories for their top-tier brand. Following on from the success of our ongoing collaboration with the Bosch, Siemens and the BSH D2E site we were able to work with Neff to quickly replicate similar success for Neff, within the channels we had already identified as key traffic drivers for the sector. Already offering cashback, loyalty and close group discounting Neff Spares and accessories has quickly established itself as a key player in the B S H program suite on TAG. With expansion planned in Q3 on site and through affiliates we are forecasting a significant increase in traffic and conversions through TAG to echo the success we’ve seen on the other BSH programs.