London Luton Airport Parking came to TAG looking to drive more direct bookings to their website. TAG worked closely with LLA to conduct some high-level gap analysis and discover publishers that were driving sales for competitors within their niche. We were then able to activate new partnerships focusing on the closed group benefit and content space to reach target audience. Through the implementation of this niche recruitment strategy, careful gap analysis and recruitment of high-quality content partners Luton Airport Parking saw an increase in Average Order Value of over 100%, a doubling of conversion rate and a 4% increase in revenue year on year over peak period. Throughout 2024 London Luton Airports program continued to build traction on TAG with additional key publisher groups being recruiting and existing publishers optimised leading to a ROAS of 1:15 over the calendar year. TAG continues to work closely with London Luton Airport continually performing sector and competitor analysis and building a successful and ROI positive campaign for the group.