British born brand Axminster Tools & Machinery has been the go-to brand for both professional and hobby Woodworkers, engineers and for 50 years. Starting with humble beginnings with a small store on a Devon High Street the brand is now synonymous with high quality throughout the community. Axminster came to TAG with a drive to monetize their existing activity with a core group of influencers across different social media platforms. Through the ability to provide a compelling commission the brand expanded from a handful of woodworking influencers to over 70 strategically important social media influencers and professional woodworkers all actively promoting their products. Furthermore, availability on TAG enabled Axminster to establish strong brand deals with larger well-known influencers running long term projects. After establishing a strong influencer program Axminster also expanded into Cashback, loyalty and CSS to support the efforts of their influencers. These high intent to purchase channels increased the conversion rate enabling commission boosts for influencers on top-selling products pushing focus and honing the social presence of the Brand.